Research Profiles

Area of Research

Digital Transformation-Marketing

Biography

Working as an Assistant Professor in the Department of Management Studies, she brings over 17 years of rich academic experience in teaching, research, and student mentoring. With a strong commitment to academic excellence and professional development, the faculty has consistently contributed to the advancement of management education through effective pedagogy, impactful research, and active engagement in experiential learning practices. She has an established research orientation and has published numerous research articles in peer-reviewed national and international journals, along with book chapters published by reputed academic publishers. These scholarly contributions reflect a sustained engagement with contemporary issues in management. Her primary research interests span across digital marketing, retail management, and supply chain management. In the area of digital marketing, she focuses on evolving consumer behavior, digital transformation, and technology-driven marketing strategies.